AR in FMCG: How CPG Brands Are Boosting Sales with Augmented Demos

By JungleSquare

The shelf is crowded. The scroll is endless. And attention? It’s the new currency in FMCG.

So how do you make your product stand out when your competitors are just one swipe—or one aisle—away?

More and more forward-thinking CPG brands are turning to augmented reality (AR). Not as a gimmick, but as a sales tool. One that transforms passive packaging into interactive brand experiences. One that bridges the physical and digital. One that’s changing how consumers discover, understand, and buy.

At JungleSquare, we help brands create AR-powered demos that don’t just look cool—they convert.

Here’s how.

Why AR is a Game-Changer for CPG

1. It Makes Your Product Playable

  • Rotate and inspect your product in 3D
  • See how it fits into their lifestyle (try-ons, pairings, usage demos)
  • Unlock rewards, recipes, or surprise content

This turns curiosity into engagement—right at the moment of decision-making.

🎯 Stat Check: Brands using AR see up to a 94% higher conversion rate compared to traditional content. (Source: Retail Perceptions)

2. It Adds a Layer of Experience at Point of Sale

Imagine scanning a pack of pre-rolls, a beauty bottle, or a protein snack—then watching a 15-second branded story play out on your phone.

AR doesn’t just explain the product. It dramatizes it.

This is especially powerful in:

  • Retail environments (in-store displays, shelf-talkers, QR codes)
  • DTC packaging (unboxing experiences)
  • Pop-ups and trade shows (interactive activations)

3. It Builds Brand Trust and Recall

CPG brands often rely on impulse. But AR can turn a fleeting glance into a memorable moment.

  • Educate on ingredient transparency
  • Visualize product sourcing or impact
  • Showcase social proof (like UGC or testimonials in 3D)

Where AR Fits Into the Funnel

🎯 Awareness

Interactive ads, packaging-based AR, influencer campaigns

🔍 Consideration

Augmented demos, tutorials, before/after views

🛒 Purchase

QR-triggered incentives, bundle suggestions

🎁 Post-Purchase

Loyalty unlocks, referral boosts, gamified experiences

AR is no longer just about novelty. It’s about conversion architecture.

AR in Action: Real-World FMCG Use Cases

  • Beverages: Explore cocktail recipes, see origin, or launch a virtual tasting room
  • Cannabis & Wellness: Educate on strain types, product effects, or use scenarios in 3D
  • Beauty & Personal Care: Virtual try-ons or results previews
  • Snacks & Supplements: Gamify rewards, suggest pairings

Whether in-store or in-feed, AR lets you own the moment before purchase—with clarity and creativity.

Why JungleSquare?

We don’t just create AR. We design experiences that move people and products.

From concept to 3D modeling to interactive deployment, our team helps CPG brands:

  • Craft AR demos aligned with campaigns
  • Animate packaging for engagement
  • Track performance with analytics
  • Integrate AR into content ecosystems

If you’re launching a new product, revamping packaging, or need breakthrough engagement—this is your moment.

Final Thought

AR isn’t the future of FMCG marketing—it’s the now. The brands using it are already seeing results.

When done right, AR turns every product into a portal. Every package into a platform. And every shopper into a story participant.

Let’s make your product unforgettable.