Try Before You Buy: AR-Powered Product Explainers for Marijuana Products

By JungleSquare

Let's be real—buying cannabis products can be confusing.

Strains, potencies, terpenes, delivery methods… The shelves are full, the options are endless, and customers can't exactly try before they buy.

So how do you help consumers understand your product, trust your brand, and choose with confidence?

Augmented Reality (AR) is emerging as the answer.

At JungleSquare, we're helping cannabis brands use AR-powered product explainers to turn static packaging into interactive education tools—without overwhelming the customer.

Here's why this isn't just cool tech. It's conversion strategy.

The Challenge: Trust + Education in a Restricted Space

In most cannabis retail environments:

  • Budtenders are overloaded or inconsistent
  • Samples aren't allowed
  • Packaging is tightly regulated (and often generic)
  • Shoppers range from seasoned users to first-timers

This creates a huge gap between what the brand knows about the product and what the customer understands at the moment of purchase.

That's where AR makes a difference.

The Solution: AR as a Virtual Sampling Experience

With a simple QR scan or camera trigger, shoppers can:

  • Visualize the strain or product in 3D (think rotating cartridges, animated gummies, or pre-roll packaging)
  • Learn about effects, dosage, onset time, and ideal use cases
  • Hear directly from the founders or cultivators
  • Watch how the product is consumed, stored, or paired
  • Explore lifestyle tie-ins like music, mood, or activities

It's like a budtender that never sleeps—and never forgets a detail.

💡 Bonus: AR works beautifully with e-commerce too—allowing shoppers to "explore before they add to cart."

What AR Can Explain Better Than Any Label

What's hard to fit on a labelWhat AR can show in seconds
Terpene profileAnimated visuals with sensory cues
How to dose a tinctureStep-by-step walkthrough or voiceover
Onset & durationTimed animation with icons or scenes
Sativa vs. Indica effectLifestyle scenarios (e.g. "Great for hiking" vs. "Perfect for winding down")
Extraction methodShort explainer video or diagram

With AR, compliance doesn't kill creativity. You stay within the label—but take the story way beyond it.

AR in Action: Cannabis Use Cases We're Building

At JungleSquare, we've helped cannabis brands:

  • Build strain-specific demos for pre-rolls and cartridges
  • Launch interactive packaging that educates at the shelf
  • Design retail displays with AR touchpoints that activate content
  • Create AR menus for dispensaries to visualize products
  • Add motion branding to boxes and jars that boost perceived quality

The best part? It all works with just a smartphone. No app needed.

Why It Works: What the Data Tells Us

🧠 70% of information is retained through visuals vs. 10% through reading (Forrester)

📱 AR can increase conversion rates by 90% when used to visualize a product before purchase (Deloitte)

👀 Cannabis shoppers spend more time on AR-powered pages vs. standard PDPs (client case study available)

So not only does AR look amazing—it sells better, too.

Why JungleSquare?

We don't just make things move—we make things mean something.

At JungleSquare, we:

  • Concept and storyboard your AR product explainer
  • Create high-quality 3D assets or animated video content
  • Build WebAR or app-based experiences (no app required!)
  • Integrate it into packaging, popups, or online menus
  • Deliver performance insights so you know what's working

Whether you're launching a new pre-roll line, upgrading your packaging, or elevating your online store—we help you make it make sense.

Final Thought

You can't hand out free samples.

But you can hand out confidence, clarity, and credibility.

With AR-powered product explainers, cannabis brands can bridge the knowledge gap, reduce buyer hesitation, and make their products truly stand out—in-store and online.

It's not just a tech upgrade. It's a better customer experience.

Ready to revolutionize your product experience?